Glamora adopts the Secret Wardrobes of the Villa of Masterpieces
By supporting a project that intertwines memory, art, and beauty within the setting of the Magnani-Rocca Foundation, Glamora renews its commitment to culture and the territory.
Nestled in a lush twelve-hectare park, among monumental trees, exotic plants, and free-roaming peacocks, the Foundation's headquarters is a 19th-century noble residence located in the Parma countryside.
Purchased in the 1940s by the Magnani family—refined intellectuals and art collectors—it was also the home of the last heir, Luigi Magnani, who lived in and transformed the house of his life into the synthesis of his cultural vision. He was the one who founded the Foundation, dedicating the villa and the entire art collection to public enjoyment as a legacy act.
The nickname "Villa of Masterpieces" arises from the extraordinary collection that hosts works by Monet, Renoir, Cézanne, Titian, Rubens, Van Dyck, Goya, along with an important collection of works by Giorgio Morandi, testimonies of an intimate, profound, and cultured taste.
In these places, culture takes shape and becomes tangible.
Among the lived-in rooms and the surrounding landscape, a subtle yet powerful bond intertwines: between those who have inhabited these spaces and those who traverse them today, between the private dimension of beauty and its public sharing.
Glamora enthusiastically embraced the opportunity to participate in this project, recognizing its value as a high expression of visual storytelling and heritage care.
A gesture that fits into a broader path undertaken by the brand in recent years, as art and culture are the signs under which it was born and which guide its aesthetic and value vision.
As part of the "Secret Wardrobes" initiative, dedicated to the recovery of the villa's original wardrobes and some furnishings and memorabilia belonging to the Magnani-Rocca family, Glamora contributed to giving new life to these alcoves by covering their interiors with its wallcoverings.
The wardrobes, true treasure chests of memory, hold clothes, accessories, linens, and personal objects that testify to the family’s daily life and are now visible to the public like the pages of a rediscovered secret diary, telling stories of eras, people, and passions.
Through projects like this, Glamora concretely commits to enhancing cultural places, supporting initiatives that preserve cultural heritage and territorial identity, making them visible and shareable.
A way to pay homage not only to the past but to beauty and the correspondences between the various artistic expressions that continue to inspire and enchant.
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